OUR COMPREHENSIVE MARKETING PROGRAM
Direct Mail, Newspapers, and Publications
Eye-catching, custom-designed brochures and advertisements will be created to market your auction. In addition to direct-mailings in your local area, we utilize the Chuck Yarbro Auctioneers, Inc. mailing list to get your auction brochure into the hands of interested buyers. We will strategically advertise your auction in local, regional, national, and trade newspapers and publications.
Your auction will have a custom page on yarbro.com during the marketing campaign. Your page is regularly updated as needed. All advertising will promote the website and drive traffic to your custom auction page. Third-party websites such as yarbrolineauctions.com and auctiontime.com will also be utilized to maximize the buyer base, especially outside the state. Other online and social media advertising would include Facebook, Youtube, Instagram and Google.
Potential buyers have requested to receive email updates when a new auction is posted to our website. Each subscriber receives a detailed email with auction information and select photos which link back to your designated web page on yarbro.com.